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Sekerja is an app that connects lower-income housewives in countries with low educational performances who find difficulties in attaining jobs due to a lack of capital, a shift in economic structure and the lack of flexibility due to the need to take care of a household.

UI/UX / BRANDING

COURSE
NATURE OF INTERACTION

INSTRUCTOR
PHIL HAMLETT

SEMESTER
SPRING 2021

PROJECT
SEKERJA APP

OBJECTIVE

To create an app that establishes a system for women in developing countries who struggle to find employment opportunities due to low educational attainment, changing economic structures of declining female-friendly sectors, and the need to take care of children in the household. The app takes into consideration the tight schedules of the audiences, the audiences’ wish to increase their earning for daily basic spending, the audiences’ education level, and the safety of the audiences (who are more vulnerable to being taken advantage of). 

APPROACH

The app provides opportunities of tasks that don’t require special skills. On one side of the app are the service providers who can specify which jobs they are willing to perform from a list of packaging, cooking or housekeeping. On the other side of the app are the small business owners who need extra employees to perform a job. The app connects customers and service providers in real time based on geography. Each job allows for the customers to specify the amount of workers required, connecting several service providers to work together. The app is designed to make the work seem light and convenient, to add financial and emotional value, to not intimidate, and to be the mutual friend between the two sides. 

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