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A re-brand of Hôtel Costes, well-known for its charm, eclectic crowd and music; an emblem of the Parisian Life. The new vision embraces the evolution of the hotel's interior and architecture and embodies the idea that time loses all of its meaning at the Costes.
BRANDING/ PACKAGING / PRINT / UI/UX
COURSE
IDENTITY DESIGN 2
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SUMMER 2021
PROJECT
HÔTEL COSTES RE-BRANDING
OBJECTIVE
To re-brand Hotel Costes which was founded by Jean-Louis Costes in 1984 (initially as a cafe, and then later transofrmed into a hotel in 1995). The hotel first stood with an interior design that mixes elegance and baroque decors as designed by Jacques Garcia, and with its expansion, incorporates minimalist and illustrious visions by Christian Liaigre. After decades of existing, the hotel establishes its reputation as being a place to see and to be seen; it is a timeless venue with eclectic crowd and music, emblemetic of the Parisian life.
APPROACH
As the target audience encompasses a specific niche of an elite, hip yet diverse crowd with a room priced at $710-$1,775 USD per night, the re-brand is catered to emphasize on a cozy elegance with daring and avant garde approaches. It aims to capture an off-kilter charm that feels dynamic, immersive and glamorous. Costes represents a timelessness and a space that feels like a different dimension, offers excitement with the Parisian lifestyle, and conveys the embrace of eclecticism.
