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An art exhibition by local San Franciscan artists that honors the city’s rich history of music, embodying the diversity in genres from the Beat Generation’s jazz in the 50s, rock & roll in the 60s, the punk scene of the 70s,  to heavy metal bands in the 80s & 90s.

BRANDING/ PACKAGING / PRINT / UI/UX
 

COURSE
GRAPHIC DESIGN 2

INSTRUCTOR
DAVID HAKE

SEMESTER
FALL 2020

PROJECT
EYE MUSIC ART EXHIBITION

OBJECTIVE

To create a brand for an art exhibition in San Francisco, dedicated to the rich history of music in the city. San Francisco has been home to many legendary musicians such as Janis Joplin and Jimi Hendrix. In honouring the diversity of genres that coexist to make up the different music scenes, the event turns the historic music venue, The Fillmore, into a space for installation where local artists create pieces inspired by songs that were written in or tied to the city. 

APPROACH

With a great emphasis on establishing a brand that is embracing, eclectic and spirited, the concept of Eye Music is based on musical notation that employs visual symbols noticeable to performers but are  not to listeners; thus, referencing graphics based on music scores. The graphic element from a glance looks like piano keys, but it was originally developed based on blank paper strips for music boxes that extends in one long piece for an uninterrupted song. 

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