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Creating a new sub-brand image and packaging system for Daiwa's fishing reels and accessories, highlighting the brand's state-of-the-art technology while capturing originality, challenge and precision. 

PACKAGING / BRANDING

COURSE
ADVANCED 3D BRANDING

INSTRUCTOR
THOMAS MCNULTY

SEMESTER
SUMMER 2021

PROJECT
DAIWA FISHING REEL PACKAGING

OBJECTIVE

To create a packaging system for Daiwa's fishing kits; specifically for the model BG Spinning Reel (a high end salt-water spinning reel with a price around $110 to $220 that's known for its versatility and durability), the Revros LT Spinning Reel (with a price of $49.99), as well as other accessories including fishing line, reel guard spray set. The product is catered towards casual fishers who want to make the best all-around fishing experience without going over a budget. 

APPROACH

Taking Daiwa's strength as a major innovator in the fishing reel industry, including its use of space-engineering technology and its development in use of materials (focusing on carbon fibers), the project was geared toward capturing the evolving nature of the brand, its advanced progression and the promise of 

a quality reel with a reasonable price.  The final design reflects the construction of an advanced reel with compositions of the right technology and textures of the material used in the process of building the reel.

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